A billboard in Sioux Falls for Avera Health’s WhyImAlive.com which touted the importance of having a family emergency medical plan showed a woman sitting on a gurney in front of a smoking car after an accident.

Granted, telling the story of the downtrodden rising above odds to regain control of life usually goes in a similar path. The Loss. The Anger. The Introspection. The Rebirth. Etc. But the similarities in tone between the two are striking.