Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool.

Following up on the [Coke Zero Happiness machines imagineered for Cannes in ’09->http://www.adrants.com/2009/06/cannes-lions-the-calm-before-the.php], this year [SapientNitro->http://twitter.com/sapientnitro] plugs Unilever’s ice cream brands – with a machine that dispenses the frozen desserts when a person smiles at it.