Let’s just get right into it and start with this:

“We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us pictures (via twitter @adamandeve and Facebook) of the trucks to track their effectiveness and possibly win prizes.”

Yes, that’s Adam & Eve Marketing Director Chad Davis encouraging people to take their eyes off the road, drool over a bikini-clad Bree Olsen and take a picture of her. Selfishly, Davis wants people to do this to help measure the campaign but only possibly offer people the chance to win prizes.

Now through March, four 18-wheelers emblazoned with the bikini-clad Olsen will head from Atlanta to Baltimore, Atlanta to Ohio, and possibly (damn, Davis loves that word) Louisiana and North Florida offering “50% off” when customers use the code “rig” at checkout at adamandeve.com.

Geez. Not only do drivers have to take their eyes off the road to take a picture, but they also have to look for and remember a code.

Fail.

Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that’s often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.

With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.

Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the Central Desktop blog.