– They’re kind of a snooze but if you want to watch all of the new Dollar Shave Club TV ads, they are here.

– Yet another weird (and very good) ALDI Australia ad created by BMF.

– Right in line with the odd approach Dollar Shave Club took with its collection of new ads, JWT New York is out with a very manscaping-centric commercial entitled Crib in My Pants. Seriously the weirdest shaving ad you will ever see. But, damn, that “first girlfriend” is of the charts cute!

– A dating club is wrong but a shaving club is awesome. Yea, it’s another shaving brand trying to do the Dollar Shave Club thing.

– If you’ve ever just wanted to stare at thong-clad ass for two and a half minutes, Miss Reef has you covered.

– After watching this JWT London and th2ng-created slice of craziness, you will never look at 25% the same way again.

– In what is, by far, the lamest, most boring entry into the Volvo cannon of feature-focused videos, the brand is out with Volvo Trucks vs Koenigsegg, in which a Volvo truck drives around a race track and two guys talk about the truck’s features. Yawn.

– For all you furries out there, this ad’s for you.

– If you could buy a deoderant that made you smell like a truck river, would you? 42% of these shoppers did just that.

– And then there’s this clearly ramp-assisted parking maneuver designed to illustrate the amazing parking abilities of the new Audi Q3.

– Grupo Gallegos decided to use people’s obsession with taking photos to help cure Alzheimer’s.

– Barton F, Graff 9000 has created a terrific promotional video for The Mentor Act, a bill that would create an official mentorship program designed to keep people out of prison.

– Here is an incredible bad — and we mean really, really bad — ad for san Diego-based Stellar Solar. The press release actually dared to call it innovative.

– OK, this is funny! From David & Goliath, this ad demonstrates just how amazing and attention grabbing the new Vizio Ultra HD TVs are. So amazing, viewers don’t even notice the real-life drama going on around them.

– We all have varying degrees of various phobias. But here are some new ones from Saatch & Saatchi Canada for the Toronot Film Festival you may not have heard of.

– If you are going to do stupid things, at least become an organ donor. Thanks for that, Duvall Guillaume!

A well-deserved win. Adweek has named MediaCom USA winner of the Media Plan of the Year for its Pennzoil “Mario Kart Reimagined” activation at the 2014 SXSW festival.

On a live custom-made quarter-mile race track in Austin, Texas, Pennzoil created Mario Kart Reimagined, turning the Nintendo video game into a real-life go-karting experience showcasing Shell’s new Pennzoil Platinum synthetic oil.

Go-karts were outfitted with GoPros and RFID technology enabling classic game icons like the banana peel and red turtle shell to throw racers off their guard, while Pennzoil Power Ups served to increase the karts’ speed and performance. It’s said that SXSW attendees waited up to four hours to do their best Bowser or Princess Peach impressions behind the wheel.

In addition to, according to Penzoil, generating upwards of 1 billion earned media impressions, $2 million in advertising value and $5 million in PR value, Fast Company declared the activation “a Super Bowl-caliber hit,” and The Daily Dot ranked Mario Kart Reimagined as “one of the biggest wins in SXSW history.”

Of the work, Pennzoil Global Brand Director Chris Hayek said, “One of the things that made Mario Kart great was that it enabled us to capture consumer attention at the biggest tech and innovation party in the world! Iconic brands like Twitter, Game of Thrones and Doritos have all hosted major product announcements at SXSW, and now Pennzoil is in that league of exciting breakthroughs.”

This is the second consecutive year that MediaCom has received the Adweek Media Plan of the Year Award; in 2013, the agency won Best Use of Branded Content for Volkswagen’s “Beetle Shark Cage” campaign.